New Balance are about as classic as a running shoe can get. With heritage credentials stemming right back to the 1900s, New Balance owe their popularity to word-of-mouth marketing and some grass roots trailblazing. From the iconic 574 to the super slim 410, these are kicks that look just as good teamed with a trouser as they do trackside. More than 100 years, New Balance has worked to move the world around us. Because we believe in one simple truth: we were born to move.
New Balance began as a Boston-based arch support company in the early 1900's, developed into a specialized shoe manufacturer in the 1970's, and has grown to become a leading global athletic products company. Today New Balance is a family of brands including New Balance, Dunham, PF Flyers, Aravon, Warrior and Brine. Since the days of selling arch supports to police officers and waiters, New Balance has been a brand concerned with meeting the needs of the everyday athlete. In pursuing this goal, New Balance developed an "Endorsed By No One" philosophy, which holds that a superior product will sell itself better than any superstar athlete ever could. Part of producing superior footwear and athletic apparel is manufacturing it to fit all widths and sizes, because a better fit produces better performance. To ensure the best fitting, best performing shoes and apparel, New Balance focuses on improving technology and production methods.
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