IT STARTED IN 1973, WITH A BOOT CALLED "TIMBERLAND".
Actually, Nathan Swartz started it all in 1952 with the Abington Shoe Company in South Boston. His two sons, Sidney and Herman, joined him a few years later and relocated the company to Newmarket, New Hampshire. In 1973, Sidney introduced one of the first waterproof leather boots of its kind. Incorporating premium full-grain nubuck leather, thick rubber lug soles and unprecedented craftsmanship, the yellow boot was an instant classic. He named it the “Timberland.”