DIDRIKSONS Anni Women's Jacket
Anni is a reversible, padded jacket with multi-usage and two different expressions on each side. One is a shiny, modern puffer side, the other a waterproof, clean, matte look with reflective details. It is fully windproof and waterproof with taped seams when worn with the plain side out, and has an oversized fit with a straight, boxy shape. Anni has an adjustable hem and a full-length front zip with a protective storm flap on the puffer side and button closure on the plain side. Hidden, reflective hood. It has two zipped front pockets on the puffer side, two buttoned front pockets on the plain side. The jacket is padded with loose fibre padding for nice volume and warmth, and 75% of the loose fibres are recycled polyester. PFC-free water-repellent finish.
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We have a simple philosophy: rather than challenge the elements, we adapt to them. Just like Julius and Hanna Didrikson did back in 1913, when they began producing workwear for the fishermen in Grundsund on the west coast of Sweden.
For over one hundred years we have remained true to our original basic concept, producing functional garments that keep you dry whatever the weather. And that is perhaps why today, more than one hundred years later, we are still one of Scandinavia’s leading brands for rainwear and functional clothing.
Hanna and Julius met through a personal ad. The year was 1910, and they fell in love. Hanna had grown up in a poor fishing family on the island of Grötö in the Gothenburg archipelago. She was a motivated individual with a flair for business, and always saw opportunities where others saw problems. Julius had also grown up in a poor fishing family, in Grundsund, a fishing community further up the west coast of Sweden. He is described as an innovative inventor who was always thinking outside the box.
Both Hanna and Julius had lost relatives at sea. The cause was being poorly clothed for the elements; they got soaking wet and cold and were then taken ill. In 1910 more people died at sea due to being ill-equipped in terms of clothing than drowned.
Hanna and Julius began experimenting with oils, which they brushed onto garments to make them waterproof. In 1913 they successfully produced a garment that could stand up to the harsh winds and cold downpours at sea. Word spread quickly along the coast and Didriksons Regnklädesfabrik was up and running. Today Didriksons is still concerned with keeping people dry and comfortable – clothing shouldn’t stop anyone, young or old, from getting out and doing what they love.
The innovations we are working on today are primarily to do with reducing our impact on the environment as much as possible. We say no to toxic substances, and aim to use as little water, energy and transport as possible in our production activities. We are discovering new approaches by learning from our own history. On our CSR page you can read more about our production activities and the projects we are involved in.
We are a team of 92 working at Didriksons, at our head office in Borås and our sales offices throughout Europe. We have a representative office in Asia, with a team of six working to facilitate communication and collaboration with our suppliers. Our day-to-day activities involve creating garments intended to give you a feeling of freedom to get out and about in the city or on the coast whatever the weather.
From concept to product
Everything starts at our product department in Borås. This is where our ideas are generated, material choices are made, functionality is thoroughly tested and pattern components are produced. Once we are happy with a product, we put it into production and follow the garment from manufacturing process through to transport and distribution. We make sure to collaborate with the best people at every stage of production and that our clothing is showcased in selected stores and on platforms throughout Europe.
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